Video content marketing is no longer a fancy term thrown around by digital marketers who just want to propagate and increase their budget for their clients. It has become a necessity as of today because people are more interested in watching videos rather than reading textual content about the same subject.
The usage of video content marketing helps users understand the usage of the product and services extended by the businesses. Diploma in digital marketing in Mumbai extends knowledge about which features to use in your video marketing to make the videos interesting and useful for the viewer. Here are a few statistics from diploma in digital marketing in Mumbai which relegates the importance of videos for digital marketing:
Video marketing advantages with diploma in digital marketing in Mumbai
There are different types of advantages that can accelerate your business through video marketing such as:
More than 60% of businesses today use video marketing for propagating their business online.
The conversion for e-commerce stores that uses video content have a 80% higher rate than e-commerce sites that don’t.
According to recent study there would be more than 80% videos that would rule the content of Facebook
Enhances user experience
The most important feature of video marketing is that it enhances the user experience. They get to understand how your product is helpful to them and what advantages can it bring for them. The user would be much more interested in watching a how to video about your product than reading informational post about it.
Easy and fast
Videos are easily accessible globally thanks to the internet. You can access a video that is made in Ireland as quickly as you can view a video from India. Reading information can be really hard whereas watching a video takes less time and is visually more appealing to the user.
Longer recall value
Videos have a longer recall value which is the reason for its fast growing popularity on digital mediums. When users watch a video they remember it for longer and gain a visual impact about the products and services. For example if you have a video that relegates important information about your product through a celebrity, you are likely to get more views and shares on social platform as opposed to a textual information.
A recent survey states that people have a limited span of attention not exceeding more than 15 seconds and if a marketer is able to capture the interest of the user for longer by using variation in videos then he has successfully implemented his video marketing strategy.
Captivating and interesting
A video can be made very interesting with the use of music elements and innovative ideas. Users enjoy watching such videos where the tune resonates with the marketing strategy of the business and helps create a connect with the users through their video marketing. Videos are great for creating an emotional connect with the user and thus they can be made captivating and interesting for the users world wide. You can tap into the emotion of the user through video marketing.