https://www.linkedin.com/pulse/digital-marketing-changes-quickly-trends-watch-year-derek-feniger

Importance of Digital Marketing in Altering Buying Trends in 2017

New trends in digital marketing come and go, leaving behind a significant impact on the campaigns of companies. They also alter the buying trends to a great extent. Here are some of the ways in which digital marketing will impact buying trends in 2017:-


Social Conversion is Growing

You must have heard about influence of social media. Though the importance of digital marketing’s processes cannot be denied, this year online communities won’t be bound by company-consumer conversation or drawing prospects alone. Rather they will offer opportunities to enhance conversion rates also. The same trend is visible in case of e-commerce and lead generation sites also.
Social media is now being used as new conversion channels and provides tools for converting prospective buyers directly into customers. Therefore, there is a growing demand for professionals who have undergone social media marketing and digital marketing course. Today one can easily find out many different institute’s that offers digital marketing courses in Mumbai, or any part of India.


Mobile Will Overtake Desktop

This year, mobile is going to play a significant role in digital marketing process. At present, Google has almost phased out websites which aren’t mobile optimized. The universal presence of mobile phones and insignificance of desktop traffic has clearly shown that there is a need for investing in mobile centric digital marketing.

Mobile optimization will therefore be of prime importance to digital marketers this year. Professionals who undergo SEM & SEO training course are aware of the nuances of mobile search and optimization.


Dedicated Apps Will Grow in importance

A dedicated application provides all features which one can get in a mobile-optimized website. However, it does so in an intuitive and accessible manner. Google provides app indexing which is going to be beneficial for website owners who have a dedicated app in the days to come.

Though there are still a few years before apps completely replace websites, business owners are becoming aware of their potential. Therefore, this year mobile app development will assume great importance. Companies are therefore hiring professionals who have undergone courses in digital marketing.


Search Algorithms Will Keep changing

Search algorithms keep changing periodically from time to time. With a great amount of information getting added to the internet each second, search engines such as Google will keep updating their algorithm. They will do so for deciding which content should be given priority in SERP and which ones shouldn’t. So, people who learn digital marketing will be in high demand from digital marketing firms. This is because they will have a clear idea of the latest changes that has taken place in search engine algorithms.

Therefore, the main aim of companies this year is to be informative to their target audience. At the same time, digital marketers shouldn’t be focused on Google’s algorithm only. They should also pay due attention to Facebook and Bing’s algorithm also.

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