Internet marketing is the new form of marketing that is targeted through the pull and push strategy. The pull strategy as covered under short term courses in digital marketing is based on customer sifting through search engines to gather information themselves about an industry or a trade. Short term courses in digital marketing elucidate that this kind of marketing is solely based on customer research and their interest. These may be difficult to define and cannot be analysed in terms of actual numbers.
The other strategy that is prevalent today is push strategy. The example of this type of marketing involves SMS, emails and RSS. The marketer can focus on pushing marketing messages to targeted audience based on the interest of the potential customer. Short term courses in digital marketing focus on these arenas of marketing and increase the knowledge base of budding professionals.
Fundamentals of short term courses in digital marketing
The core function of short term courses in digital marketing is teaching you about what practices to follow and what practices should not be implemented while you are working as a digital marketer. Here are key fundamentals to remember that would be covered under
short term courses in digital marketing:
|Research: The program defines the parameters through which you can conduct essential research, network on social media and collect data that would help in initialising concepts of campaigns, advertising, marketing products and services.|
|Analytical thought process: Learning about the analytical method of web and search engines is an essential part of the program. Through this technical knowledge you can acquire analytical thought process which would help you decipher about customer data.|
|Mobile marketing: Mobile marketing is the next big thing that marketeers cater to. As a changing trend people are now shifting to mobile technology more than the web thus tapping into this technology is an essential part covered under this program.|
|Email marketing: Bulk marketing or personalised email marketing is a popular form of promotional activity which would be a requisite when you step out as a professional. The program would cover how promotional emails are formulated and how to maximise its reach for propagating the business.|