What is SEO in Digital Marketing?

SEO is the process which simplifies the creation of a web page which can be easily found, crawled and indexed. SEO forms a part of any digital marketing strategy. It is a process through which customers are driven to your business through different online platforms. To do that, you need to make sure that your site has a high SERP ranking. Here, we will discuss about the importance of SEO within digital marketing:-

How does the SEO Process Work?

A search engine is a type of software which crawls through the content of a web page. Therefore, search engines are text driven. They perform a number of activities to ensure search results-crawling, scanning, indexing, course of action, measurement of pertinence and recovery. Some of the major elements which form a part of the quality score of a website is its name and URLs, content, meta tags, features of link, accessibility and usability and page design. Professionals who have undergone a search engine optimization course can handle all these aspects of a campaign with proficiency since they undergo hands on training.



Each search engine has software known as spider or crawler which crawls the content of its webpage. It is impossible for a crawler to view is any new page has come up or any existing page has been updated or not. A number of crawlers might not visit a page for a few months. So, you should remember the fact that search engines crawl. But they cannot crawl directories, password protected page, JavaScript, Flash Movies, Frames and images.

So, in case a majority of these are present on your site, then it would be wise to run a keyword simulator test. This will confirm whether they can be viewed by a spider or not. The ones which are not viewable are not spidered, indexed or processed. Rather, they will be missing from search engines. If you undergo a professional SEO course, you will be able to get a clear idea of the crawling process.


After crawling content, the spider stores the page which it has indexed in a giant database. From here it is recovered on entering a related keyword. This is a part of the day to day work of search engines. Occasionally, search engines cannot comprehend the content of a page and therefore you need to optimize the page perfectly.


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