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What is SEO in Digital Marketing?

SEO is the process which simplifies the creation of a web page which can be easily found, crawled and indexed. SEO forms a part of any digital marketing strategy. It is a process through which customers are driven to your business through different online platforms. To do that, you need to make sure that your site has a high SERP ranking. Here, we will discuss about the importance of SEO within digital marketing:-

How does the SEO Process Work?

A search engine is a type of software which crawls through the content of a web page. Therefore, search engines are text driven. They perform a number of activities to ensure search results-crawling, scanning, indexing, course of action, measurement of pertinence and recovery. Some of the major elements which form a part of the quality score of a website is its name and URLs, content, meta tags, features of link, accessibility and usability and page design. Professionals who have undergone a search engine optimization course can handle all these aspects of a campaign with proficiency since they undergo hands on training.


Crawling

 

Each search engine has software known as spider or crawler which crawls the content of its webpage. It is impossible for a crawler to view is any new page has come up or any existing page has been updated or not. A number of crawlers might not visit a page for a few months. So, you should remember the fact that search engines crawl. But they cannot crawl directories, password protected page, JavaScript, Flash Movies, Frames and images.

So, in case a majority of these are present on your site, then it would be wise to run a keyword simulator test. This will confirm whether they can be viewed by a spider or not. The ones which are not viewable are not spidered, indexed or processed. Rather, they will be missing from search engines. If you undergo a professional SEO course, you will be able to get a clear idea of the crawling process.


Indexing

After crawling content, the spider stores the page which it has indexed in a giant database. From here it is recovered on entering a related keyword. This is a part of the day to day work of search engines. Occasionally, search engines cannot comprehend the content of a page and therefore you need to optimize the page perfectly.

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