Why Digital Marketing as a Career Option?

The use of the internet in marketing has become quite common among companies across different companies. But because of the lack of time and knowhow of the digital marketing process, businesses are often dependent on professionals with a good knowledge about this domain.

Here are some of the major reasons why you can consider for a career in digital marketing:-

Digital Marketing is a Recession Proof Industry

There are many professionals who have undergone a period of unemployment after they lost their jobs due to recession. However, there are no risks associated with job loss in digital marketing. This is a recession proof industry and therefore, you will have a higher job security than you would do in any other industry.

High Demand for Digital Marketing Professionals

A professional who has prior experience in the industry and undergone training at the best institute of digital marketing can earn handsomely. People who are high in the organizational hierarchy can earn between Rs 3-10 lakhs per annum with an experience between 2-5 years. As new websites get launched almost on a regular basis, there is an ever rising demand for highly skilled digital marketing professionals.

The Industry is Open to Candidates from all Backgrounds

This is one of the major advantages of opting for a career in digital marketing. Irrespective of your educational background, you can join this industry. This is not so in case of careers such as engineering and medicine where a degree related to that domain is essential. Whether you have an MBA, B.Tech or any other degree, you can opt for a career in digital marketing.

Digital Marketing is Highly Dynamic by Nature

As an industry, digital marketing has both technical and creative sides. Updates take place in the industry almost on a regular basis. It is therefore a highly dynamic industry. Therefore, you need to learn and apply the upcoming trends to have an upper hand over your competitors.

The Industry is Really Challenging

Digital marketing is an industry which isn’t suitable to all people. As an industry, it is highly unpredictable. It is only through experimentation that you can find out what works and what fails in a campaign. There is no guarantee that you will be able to complete your work within a specific period of time. You might even be faced with a situation where a month goes by without any positive results.


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